About Author:

David Siegel
Founder
Business Agility Workshop

David Siegel pioneered the field of web design and wrote 4 books about the Web, one of which remains Amazon.com’s longest-running #1 bestseller.He has given over 120 professional speeches, consulted to Fortune 500 and government, built one of the first web design and strategy firms (sold to KPMG), and has been an angel investor/advisor, board member, and strategist.His focus is on business agility: experiments, measurement, and evidence-based decision-making

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