Customer Services Archive

Strategic Customer Management |The Requirements for Achieving Customer Focus ( Part 2)

As promised, here we are starting where we left off in Blog #1, Part 1. I have seen how this can go wrong. I was invited to tell the Emperor (CEO) of a major HMO (healthcare organisation) in Iowa that he had no clothes. What do I mean? Two years before my arrival the CEO

Demystifying the USP Myth – Serving vs. Selling!

A lot has been written about how the business world is changing and why entrepreneurs need to adopt new methods and techniques to run their organisations. It has also become increasingly important for them to keep both their staff and customers happy to have any chance of success in extremely competitive market. But, how do

Strategic Customer Management – The Requirements for Achieving Customer Focus – Part 1

Strategic Customer Management – The Requirements for Achieving Customer Focus Overview Well here goes my first blog on the topic of Strategic Customer Management – and wait, hold it! If you are thinking all has been said that can be said on this topic, you are in for a surprise, guaranteed (and IF NOT, I

Seven Deadly Mistakes of Customer Management

After nearly 40 years across nearly 40 countries and having assisted more than 150 of some of the best known organizations in the world, I still continue to see as many as 80% of Fortune 500, FTSE 100 and others WILLINGLY allow millions of dollars. Euros, pounds sterling (or other local currency) in revenue and