About Author:

Ade McCormack
Digital strategist

Ade McCormack is a former technologist who today helps organisations harness technology and people to thrive in the digital age. As well as advisory work, he has written a number of books, including: Beyond Nine to Five – Your Career Guide for the Digital Age. Attention Dynamics – High Personal Performance in the Digital Age Biz 4.0 - An anthropological blueprint for business in the digital age He has lectured at MIT Sloan School of Management on digital leadership. He is a former columnist for the Financial Times, and CIO magazine. Again, with a focus on digital leadership. Ade has worked in over 30 countries, with some of the world’s best known brands. His perspectives can be explored via his blogs on www.ademccormack.com

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